Freitag - Out of the Bag. Retrospective at Museum of Design Zurich
"In 1993 the two brothers, designers and keen cyclists Daniel and Markus Freitag invented the messenger bag made of used truck tarpaulin. Today their bags are cult. The first Freitag retrospective called Freitag - Out of the Bag at the Design Museum Zurich in Switzerland takes a look behind the scenes and spotlights the history, products, manufacture, organization, marketing of Freitag."
http://vernissage.tv/blog/2012/05/25/freitag-out-of-the-bag-retrospective-at-museum-of-design-zurich/